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Top 8 SEO Tools to Improve Your Google Rankings

Rankings are everything on the internet. You can lose out on a lot of prospective visitors if one of your competitors slightly alters their rating. Fortunately, there are a lot of programmes and solutions that can raise your ranking in internal linking pages and organic search results. Fortunately, locating the top SEO tools is simple now that we’ve gathered them all in one place. In order to learn more about the top SEO tools and keyword tracking programmes, we consulted with SEO specialists. You merely need to determine which tool is most effective for your company; you don’t need to test them all.

These tools assist publishers in understanding the reasons behind failing pages and provide them with detailed guidance on how to enhance webpage performance in order to improve rankings. Our SEO Agency in London is presenting you with the eight best SEO tools for better Google ranking.


SpyFu is a crucial tool for learning about your rivals’ business practices. You may see all the terms your rivals are employing by simply typing in their domain name. In fact, they’ll display every single variation of an advertisement they’ve ever run. This is quite helpful in giving you an advantage over your rivals. With the aid of practical advice, you may also improve the amount of traffic to your website. The tool also makes it possible for you to network and create significant alliances. SpyFu advises the AdWords you should be advertising on and informs you of every domain that bids on your AdWords. Even the ranking history of a website or web page that uses a keyword is provided.


Another excellent SEO tool for companies is SEMrush. It aids digital marketers in keyword research and rival keyword strategy analysis. You may use it to optimise landing pages, do SEO audits of your content, look for backlink opportunities, and more. The public has grown rather fond of the free trial version. SEMrush also assists you in monitoring both paid and organic traffic to your website. You can use the tool to discover new keywords and their potential. You may improve your content creation and learn efficient content marketing techniques with the aid of SEMrush.

Google Search Console (GSC):

Unsurprisingly, Google offers its own set of SEO tools that you may utilise to increase the analysis and raise the rankings of your website. Similar to Google (search engine), Google Search Console (GSC) is a free SEO checker that offers a detailed analysis of the performance of your website. For tracking the SEO effectiveness of your website, Google Search Console’s (GSC) detailed website view is helpful. Additionally, you may use GSC to analyse any security vulnerabilities for your website, validate schema markups, and inspect the URLs. Even if some manual operations have an impact on your website, Google Search Console can help you detect those actions.


Moz Pro is regarded as the tried-and-true, all-in-one SEO toolset that will give you SEO solutions for all of your needs and enable you to succeed. Site audits, rank monitoring audits, site crawls, backlink analysis, keyword research, and more are just a few of the services offered by Moz Pro. Every MOZ Pro package comes with full access to MozBar, an SEO toolbar for Chrome, keyword tracking across various search engines, SEO analytics, one-on-one walkthroughs, and round-the-clock online assistance when you join up. You may uncover these technical SEO problems and learn how to remedy them by utilising MOZ Pro to build a site crawl and audit. Additionally, it will help you prioritise the problems so that you may focus on the ones that require your immediate attention.


This site analyser and optimisation tool is called GTmetrix. It provides all the information you need about the functionality of your website. It is a very useful tool for determining how quickly page loads. Check your website’s loading speed from many areas. There are 28 servers for GTmetrix spread throughout seven geographical areas. It fully discloses the loading time or the overall volume of requests processed at various intervals. You can also configure your page to send alerts when certain conditions are met. When your page is loading, GTMetrix shows a video of it, which enables you to spot any bottlenecks.


The excellent SEO analyser Majestic takes pleasure in having one of the top-tier site explorers in the industry. The sole objective of this tool is backlink analysing. Majestic’s functionality is therefore restricted because it has fewer capabilities than other SEO tools, which is the main cause of this. Majestic performs micro and macro analysis on a website to give users access to better data statistics despite its limited feature set. Let’s talk about the benefits and drawbacks of using the Majestic – SEO Backlink Checker & Link Building Toolset to raise the rating of your website.

Crazy Egg

A very well-liked application for creating heatmaps and tracking clicks is Crazy Egg. This tool allows you to track visitor behaviour on your web pages, which sets it apart from the majority of SEO solutions now on the market. In order to track visits to your websites, you must insert a short piece of code into each page of your website. Who is visiting your pages and why? What are they running from? Do they leave the website as a result of any bottlenecks? Which area of the website is most effective for converting visitors? With the aid of the heatmaps that Crazy Egg produces, you can find the answers to all of these questions.


Your credibility and SEO suffer if your website contains content that is a direct copy of another page. Duplicate material is known to be penalised by Google, which may have an adverse effect on your website’s search engine rating. Copyscape assists you in avoiding any problems with plagiarism. It is a programme that makes it simple to scan and keep an eye on web pages for signs of copied content. If your content is copied or utilised elsewhere, it can notify you. Duplicate material on a website can be found using its sister site Siteliner. Additionally, it looks for broken links and other issues.

Bottom Line

Although SEO is a fairly simple procedure, if you want to see results, you will need to put some effort into it. Google is pushing more and more of these tools at us because it’s always a good idea to stay current with SEO techniques. Therefore, this list can greatly assist you whether you are seeking to raise your website’s ranks or are just getting started with SEO. This is brought to you by SEO-Agency, an SEO agency in London. 



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